Jay Chang
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My Goal:
Collaborate and contribute at a creative environment where I can fully utilize and advance my design expertise, vision and overall creativity.

My Key Expertise:
Hard Skills

  • Data visualization and analysis
  • Content strategy and creation
  • Digital marketing and advertising
  • Up to date with industry trends
  • Product photography and hands-on social media campaigns design
  • User/eCommerce experience design
  • Wireframe and prototype
  • Fluent in Adobe CS and working knowledge of video platforms, CSS, HTML, Sketch, and Invision

Soft Skills

  • Strategic thinking and creative brand storytelling
  • Critical observation and creative problem solving with innovative mindset
  • Adaptability and flexibility
  • Empathy communication
  • Good sense of humor
  • Business ethics and honesty
  • Self-starting attitude

My Work Experience:

Creative Lead – Social Studio
Philip Morris International, Lausanne, Switzerland
July 2018 – Present, 2 yrs 2 mos

  • Social data analysis within Sprinklr display environment and create compelling storytelling content for PMI worldwide, across web, mobile, store, and events. Using best practice UI design and data visualization
  • Transform statistical data into visual graphics and diagrams, making complex ideas more accessible and easier to communicate
  • Act as a strategic partner to Consumer team, advising and supporting team to bring data and insights to life in meaningful ways for internal PMI colleagues
  • Social data-driven content marketing strategy and planning
  • Visual design support for multiple PMI teams

Design Lead – Global Social Media
McDonald’s, Chicago, IL, USA
Sept 2015 – June 2018, 2 yrs 10 mos

  • Develop the plan and execution for the corporate social media strategy
  • Create and design content editorial calendars and publishing of relevant, original, high-quality content
  • Identify and improve strategic development aspects that would improve content
  • Building brand awareness and increased organic user engagement over 200%
  • Responsive website design and visual design

Design Lead
SapientRazorfish, Chicago, IL, USA
Jan 2014 – Sep 2015, 1 yr 9 mos

  • Create shots and design dynamic, impactful content for social media and evolve ongoing processes
  • Collaborate with cross-functional teams to create best in class content and strategies across multiple social and digital channels
  • Editorial calendar planning and provide thought leadership from a social and strategic perspective
  • Analyze content to identify strengths, weaknesses, gaps, and opportunities
  • Increase millions organic user engagement and CTRs on Facebook and Instagram for Motorola

Design Lead
United Airlines, Chicago, IL, USA
Sept 2012 – Dec 2013, 1 yr 4 mos

  • Concept and contribute design updates including wireframe, prototype, UI elements, content treatments, landing pages layouts, art direction for photography and more
  • Mobile and responsive web design for new
  • Ongoing comprehensive design ideation and execution for current
  • Creative consultant for Sales/Communication team

Creative Director
Weber Shandwick, Chicago, IL, USA
May 2007 – Aug 2012, 5 yrs 4 mos

  • Leverage design and creative expertise across all Chicago consumer accounts
  • Consistently led firm’s communication and presentation efforts to win new business
  • Created digital PR plans to increase brand recognition, sales, and general exposure
  • Integrate with other senior leaders to deliver strategic creative vision

Interactive Art Director
Edelman, Chicago, IL, USA
Jan 2000 – Apr 2007, 7 yrs 4 mos

  • Served as design lead in most projects and worked closely with project managers and creative team from conceptualization to development, providing effective creative solutions and user-friendly interactive experiences
  • Translate design problems with many stakeholders into scalable design solutions
  • Created wireframe and visual designs that address business, brand, market and user experience, including the design and production of site layouts, marketing elements, content treatments, prototype and user interface elements
  • Working with project management to determine milestones and deliverables, assessing creative needs and coordination of production resources
  • Coached and supervised 4 creative team members and won multiple awards for Edelman

Senior Designer
Hubbard One – Chicago IL, USA
Nov 1998 – Dec 1999, 1 yrs 1 mos

  • Conceptualized and created designs, including typography, visual concept, logo and icon design to address clients’ business needs
  • Art direction and storyboards for training internet/intranet sites and sales presentations
  • Design quality control to maintain consistency of look and feel throughout a program
  • Assisted designers and account director in design problem solving
  • HTML and JavaScript programming

Senior Web Designer
Ultimus Inc – Chicago IL, USA
Feb 1997 – Oct 1998, 1 yrs 8 mos

  • Designed interface for website and CD-ROM
  • 3D modeling and animation
  • Advertising design
  • HTML and JavaScript programming
  • Site maintenance and tech support for clients
  • Network maintenance and troubleshooting
  • Project management

Teaching Assistant
School of the Art Institute of Chicago – Chicago IL, USA
May 1995 – Dec 1996, 1 yrs 7 mos

  • Familiarized students with comprehensive design software suites and network maintenance
  • Provided guidance on venous techniques and helped students explore possibilities
  • Supported the professor in providing comprehensive software education

My Education:

  • School of the Art Institute of Chicago, MFA ’96
  • The Illinois Institute of Art, BFA ’93