Jay Chang
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My Goal:
Collaborate and contribute at a creative environment where I can fully utilize and advance my design expertise, vision and overall creativity.


My Key Expertise:
Interactive Experience Design

  • User interface design
  • Responsive website, mobile app, website and microsites applications (consumer targeted, B2B and corporate)
  • Social media channels (Facebook, Twitter, Instagram and Google+ experience)
  • Digital advertising (banners, takeovers, custom Ad partnerships, etc.)
  • eBlasts, single-instance communications

Design Ideation and Creative Leadership

  • Design UX wireframe and simple prototypes
  • Product photography and hands on creative design
  • Establish design directions and guide junior designers
  • Assess and identify new business opportunities
  • Advise selection of platform and technology strategy

Software and Technology Proficiency

  • Fluent in Adobe CS6
  • Familiar with Axure, Balsamiq and Sketch
  • Working knowledge of video platforms, CSS 3, HTML 5, SharePoint, jQuery and Flash


My Work Experience:

McDonald’s – Chicago IL – 9/2015 to Now
Position: Design Lead – Global Social Media

  • Develop the plan and execution for the corporate social media strategy
  • Create and design content editorial calendars and publishing of relevant, original, high-quality content
  • Identify and improve strategic development aspects that would improve content
  • Building brand awareness and increased organic user engagement over 200%
  • Responsive website design and visual design

Razorfish – Chicago IL – 1/2014 to 9/2015
Position: Design Lead/Photographer

  • Collaborate with cross-functional teams to create best in class content and strategies across multiple channels
  • Editorial calendar planning and provide thought leadership from a social and strategic perspective
  • Create shots and design dynamic, impactful content and evolve ongoing processes for clients
  • Analyze content to identify strengths, weaknesses and gaps and as well as opportunities
  • Increase millions organic user engagement and CTRs on Facebook and Instagram

United Airlines – Chicago IL – 9/2012 to 12/2013
Position: Design Lead – Social Media

Freelance Art Director – Chicago IL – 2/2012 to 8/2012

  • Weber Shandwick: Kraft, M&M’S, Groupon, McCain Foods USA, Inc., Disney, Mars, Dow Chemical, Dover, American Egg Board and National Pork Board
  • Zapwater: LYFE Kitchen,  Perfect Circle Jewelry Insurance, Henry & Belle and Hyatt Hotel

Weber Shandwick – Chicago IL – 5/2007 to 1/2012
Position: Senior Interactive Art Director

Role: Design Leader for Weber Shandwick Chicago Office

  • Leverage Design Expertise Across All Chicago Consumer Accounts
    • MllkPEP (Got Milk?), Kraft (Stove Top, Nabisco [Oreo, Planters, Chips Ahoyl], Oscar Mayer, Nestle (DiGiorno, Tombstone Pizza), Motorola, Unilever (Suave, Degree), Mars (M&M’s, Snickers, TWIX), McCormick Spices, Zatarain’s, KFC, Microsoft, Best Buy, US Mint and Harley-Davidson
  • Heavy Role in New Business Team
    • Design and lead creative team in developing products to win new business
    • RFP microsites, printed materials, presentation augmentation
    • Identify and leverage emerging creative platforms
  • Design wireframe and prototype for websites
  • Educate and Mentor Junior Designers
  • Integrate with Other Senior Leaders to Deliver Strategic Creative Vision
  • Collaborate with Web Development Teams Across Multiple Weber Shandwick US Offices

Role: MilkPEP (Got Milk?) Lead Designer

  • Lead Designer for Top Weber Shandwick Chicago Digital Account
  • Ongoing Comprehensive Design Ideation and Execution for 2 Websites
    • and (site no longer live)
      • Ad Tech Award for “Best Consumer Campaign”
      • Additional MILKPEP microsite design

Edelman – Chicago IL – 1/2000 to 4/2007
Position: Interactive Art Director

  • Served as design lead in most projects and worked closely with project managers and creative team from conceptualization to development, providing effective creative solutions and user-friendly interactive experiences
  • Translate design problems with many stakeholders into scalable design solutions
  • Created wireframe and visual designs that address business, brand, market and user experience, including the design and production of site layouts, marketing elements, content treatments, prototype and user interface elements
  • Working with project management to determine milestones and deliverables, assessing creative needs and coordination of production resources
  • Coached and supervised 4 creative team members and won multiple awards for Edelman

Hubbard One – Chicago IL – 11/98 to 12/99

Position: Senior Designer

  • Conceptualized and created designs, including typography, visual concept, logo and icon design to address clients’ business needs
  • Art direction and storyboards for training internet/intranet sites and sales presentations
  • Design quality control to maintain consistency of look and feel throughout a program
  • Assisted designers and account director in design problem solving
  • HTML and JavaScript programming

Ultimus Inc – Chicago IL – 2/97 to 10/98

Position: Senior Web Designer

  • Designed interface for website and CD-ROM
  • 3D modeling and animation
  • Advertising design
  • HTML and JavaScript programming
  • Site maintenance and tech support for clients
  • Network maintenance and troubleshooting
  • Project management

School of the Art Institute of Chicago – Chicago IL – 5/95 to 12/96

Position: Teaching Assistant

  • Familiarized students with comprehensive design software suites and network maintenance
  • Provided guidance on venous techniques and helped students explore possibilities
  • Supported the professor in providing comprehensive software education


My Education:

  • School of the Art Institute of Chicago, MFA ’96
  • The Illinois Institute of Art, BFA ’93